European-crafted, pure bliss 700 gsm towels made of 100% organic cotton. To create these luxurious towels, we begin with long-staple, 100% organic Turkish cotton, certified to the Global Organic Textile Standard (GOTS), spin it into fine yarns and loom it into long, two ply, double loops that make the most of the fiber’s extraordinary length. The result is a lofty towel with a soft, fluffy pile